10 Essential Tips for Mobile-Friendly SEO: Optimise Your Google Business Profile for Success
In today’s digital age, having a strong online presence is crucial for businesses aiming to thrive. Google, being the giant in the digital world, offers a fantastic tool for businesses to gain visibility: the Google Business Profile. This profile acts as a dynamic snapshot of your business, showcasing your best features and making it easy for potential customers to find, learn about, and interact with you directly from the search results. And the cherry on top? It’s absolutely free.
However, despite Google handling 167 billion searches each month, a BrightLocal study reveals that the average Business Profile only gets 1,260 views in that time, which is surprisingly low. Even more concerning is that out of these views, less than 5% result in some form of action. This gap highlights a significant opportunity for businesses to leverage the full potential of their Google Business Profile.
Let’s dive into how you can optimise your Google Business Profile with these 10 essential mobile-friendly SEO tips, ensuring your business stands out and attracts more customers.
What is a Google Business Profile?
A Google Business Profile is a free listing from Google that allows businesses to manage how they appear on Google Search and Maps. It includes information like your business’s location, hours, contact information, photos, and customer reviews.
Why You Need to Optimise Your Google Business Profile
Firstly, optimizing your Google Business Profile is key to increasing your business’s visibility on Google. It not only helps potential customers to find you easily but also provides them with essential information about your services or products, all at a glance. Moreover, a well-optimised profile enhances your local SEO, pushing your business higher in search results and thus attracting more local customers.
Setting Up Your Google Business Profile
Setting up your profile is the first step to unlocking its benefits. Ensure every section is completed accurately: claim your business, verify your location, add your business hours, contact information, and more. This foundation is crucial for the subsequent optimization steps.
Tips to Optimise Your Google Business Profile
1. Use High-Quality Photos
Adding high-quality photos regularly can significantly enhance your profile’s appeal. Photos give customers a visual taste of what to expect, making your business more inviting.
2. Keep Your Information Up-to-Date
Ensure all your business information is current. This includes hours of operation, contact info, and services offered. Accurate info helps avoid customer frustration and boosts trust in your business.
3. Choose the Right Categories
Selecting accurate categories for your business helps Google understand what you offer, improving your visibility for relevant searches.
4. Utilize Keywords
Incorporating keywords relevant to your business in your profile’s description and posts can improve its SEO, making it easier for customers to find you.
5. Encourage Reviews
Reviews not only build trust but also improve your business’s visibility. Encourage satisfied customers to leave positive reviews and always respond to them, showing that you value customer feedback.
6. Add Posts
Regularly updating your profile with posts about offers, events, or new products keeps your profile active and engaging for potential customers.
7. Use Messaging
Enabling messaging through your Google Business Profile allows customers to easily get in touch with you, enhancing customer service and engagement.
8. Monitor Insights
Google provides valuable insights into how customers interact with your profile. Use this data to refine your strategy and improve your profile’s performance.
9. Add Products and Services
Listing your products and services directly on your profile makes it easier for customers to understand what you offer, potentially increasing sales.
10. Local SEO Optimisation
Finally, optimising your profile for local SEO is essential. This means using local keywords, encouraging local reviews, and ensuring your location information is accurate.
Wrapping It Up
Optimizing your Google Business Profile is a powerful way to improve your online presence, attract more customers, and enhance your local SEO. By following these 10 essential tips, you can ensure your profile is not just visible but also compelling and informative. Remember, consistency is key. Regular updates, active engagement, and ongoing optimization efforts will keep your business relevant and accessible to your target audience.
