Best SEO Audit Service in Perth
SEO Audit Services & Assessment Perth
At Digital West, we pride ourselves on offering the most thorough SEO audit service in Perth. Our comprehensive SEO audit encompasses on-page, off-page, and technical SEO evaluations, along with detailed keyword research and competitor analysis.
SEO Website Audit Service
Navigating the complexities of enhancing your website’s search engine ranking can be daunting, particularly when you need clarification on what your site needs and which elements impact your rankings. An extensive SEO audit from Digital West can provide you with the clarity and SEO insights you need.
Boost your website’s performance in search results with a detailed SEO site audit and a custom action plan. Secure a complete SEO audit and strategy from our SEO specialists to pinpoint and address the issues preventing your site from achieving optimal rankings. Contact Digital West today to receive an in-depth breakdown and analysis of your website’s potential to excel in organic search results.
Get Started with a FREE SEO Audit
Need help determining where to begin or which SEO company to trust? Digital West has got you covered. We offer a complimentary SEO audit service to help you identify what your website is lacking and which elements are impacting your rankings. Let us provide you with the insights you need to elevate your online presence.
What is an SEO Audit?
Are you curious about what’s preventing your website from achieving higher rankings in search engine results? If you have yet to conduct an SEO audit of your website, you might be missing out on the rankings you deserve. We focus not just on the appearance of your website but, more importantly, on its performance. An underperforming website can be a costly setback for your business. Regular website audits are essential for maintaining the health of your site and ensuring it ranks well.
We conduct comprehensive website audits for every client as part of our Search Engine Optimisation (SEO) services. These regular SEO audits allow you to understand how your web pages are appearing in search results, enabling you to identify and rectify any weaknesses. An SEO audit is the best way to pinpoint and implement enhancements that will help more people discover your website when they search online. Relevant and well-optimised websites receive more traffic, and with the right content and marketing strategies, you can convert those visitors into customers.
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Boosting Your Website's Search Engine Ranking: Navigating the Challenges
Navigating the complexities of SEO can be a challenge, especially when you need clarification on what your website is missing and which factors are affecting its rankings. We understand the importance of a well-optimised website for businesses in Perth, Australia. Our approach to SEO audits is informed by the insights provided by Google Search Console and Google Analytics, offering a clear path to enhance your website’s visibility.
While many services offer basic audits that focus solely on site speed and search engine rankings, Digital West goes above and beyond. Our thorough SEO audits delve into the technical aspects and provide an in-depth analysis of internal and external backlinks. We also examine your site’s architecture and assess your local SEO performance to ensure you’re reaching your target audience effectively.
Valued Partnerships with Our Trusted SEO Clients
How Can an SEO Audit Enhance Your Website's Performance?
Optimise your website’s performance with a comprehensive SEO site audit from Digital West, your local Perth SEO expert. An SEO audit is a critical step in understanding the key factors that influence your website’s visibility in search engines and making informed decisions to rectify technical issues that hinder your search rankings.
Our SEO audits encompass Technical, On-page, and Off-page analysis to assess the quality of your website’s user experience and its performance in search engine results. The focus of Technical SEO is on enhancing user experience, while On-page and Off-page SEO audits concentrate on optimising your website to achieve better search engine rankings.
By conducting a thorough SEO analysis, we can pinpoint the areas of your website that are negatively affecting your rankings and identify necessary improvements or fixes. For instance, a website optimised for conversions typically shows better metrics such as increased time on page and lower bounce rates, which are key factors for achieving higher visibility on Google’s search engine results pages (SERPs).
An SEO audit also provides valuable insights into your competition’s rankings through competitor analysis. This can benefit you in two ways:
- It can reveal strategies your competitors are using that you might not be, enabling you to refine your SEO approach through gap analysis.
- It can identify backlink opportunities that could help you climb higher in search rankings through link outreach.
Ready to enhance your website’s performance? Fill out the form below, and one of our SEO specialists in Perth will get in touch with you to start your journey towards improved search engine rankings.
SEARCH ENGINE OPTIMISATION SERVICES LIST
Tailored SEO services for your success journey ahead.
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Dominate local search results with our specialised local SEO strategies.
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Expand your reach globally with our international SEO services.
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Optimise your website for mobile search with our mobile SEO expertise.
05.
Get expert advice and strategies with our professional SEO consulting services.
06.
Improve your website’s performance with our technical SEO services.
07.
Enhance your site’s authority with our effective link-building strategies.
08.
Gain high-quality backlinks with our guest post link-building services.
09.
Drive growth for large-scale businesses with our enterprise SEO solutions.
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Recover from Google penalties with our specialised removal services.
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Boost your online store’s visibility and sales with our eCommerce SEO services.
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Optimise your Shopify store for search engines with our specialised SEO services.
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Improve your Magento store’s search rankings with our expert SEO services.
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Enhance your WordPress site’s SEO with our tailored optimisation strategies.
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Boost your BigCommerce store’s visibility with our comprehensive SEO services.
Advantages of Conducting an SEO Site Audit
An SEO site audit offers a multitude of benefits that can significantly enhance your website’s ranking. Explore the advantages below to discover how a thorough SEO analysis through auditing can transform your website’s performance.
Boost Your Website's Performance
In the digital era, the performance of your website is crucial to your business’s success. An SEO site audit is your key to unlocking a higher level of technical efficiency. Our in-depth analysis will help your technical team identify and rectify potential performance issues, such as broken links, slow page speeds, and mobile responsiveness. By optimising these technical aspects, your website’s overall performance will soar, paving the way for improved SEO rankings.
Refine Your Content
Strategy
A well-crafted content strategy is essential for attracting visitors and climbing the search engine ranks. An SEO site audit provides valuable insights into your current content approach, highlighting areas for improvement and guiding you toward a more effective SEO copywriting style. From keyword usage in meta tags to the density and distribution of content on each page, we’ll help you fine-tune every element to boost your website’s visibility.
Discover Your Keyword Rankings
Understanding your website’s keyword rankings is crucial for drawing in clicks and staying relevant in your industry. Our SEO site audit will reveal which keywords your site is currently excelling in, allowing you to either adjust your focus or continue leveraging your strengths to maintain a competitive edge.
Uncover your keyword rankings with our comprehensive SEO audit.
Identify Your Competitors
In the realm of SEO, knowing your competition is half the battle. With tools like Ahrefs, SEMrush, Google Analytics, and Google Search Console, our audit will pinpoint your main competitors, their ranking keywords, and their backlink profiles. This knowledge empowers you to strategically enhance your SEO efforts and outshine your rivals in search engine rankings.
Gain a competitive edge with a detailed SEO analysis from Digital West.
Boost Organic Traffic
In the digital landscape, organic traffic is crucial for a website’s success. While Google Ads and social media advertising have their merits, attracting customers through natural search engine results remains invaluable.
An SEO audit conducted by Digital West can unveil the factors affecting your website’s organic traffic and guide you on the next steps. Enhancing your organic search visibility can lead to a significant increase in your site’s popularity and may even allow you to cut back on paid advertising expenses.
Leverage the insights from your SEO audit to elevate your organic traffic today.
Elevate Your Rankings
The cornerstone of any SEO strategy is improving your website’s rankings. Every business aspires to have its website appear on the first page of major search engines, which requires a boost in search engine rankings.
By opting for an SEO audit, you can gain a comprehensive understanding of each element that influences your search engine ranking, both positively and negatively. This knowledge empowers your online marketing, website management, and technical teams to swiftly enhance your rankings and propel your website toward the top of the search engine results.
Advance your rankings with a detailed website analysis from Digital West.
Portfolio
Explore Our Latest SEO Success Stories
- Website Design
Ecloned Education
INCREASE IN CONVERSION
- Graphic Design
Bobby Hair Salon
INCREASE IN BRANDING
- Search Engine Optimisation
KQ Solicitors
INCREASE IN SEO TRAFFIC
- Design & SMM
Skill Navigation
INCREASE IN CONVERSION
What is Included in an SEO Audit?
Now that you understand the advantages of an SEO audit, you might be curious about what it encompasses. Our comprehensive site audit delves into the intricacies of your website’s SEO performance. We meticulously examine a significant portion of your site, focusing on its content, structure, and various technical aspects to ensure optimal search engine visibility for your Perth-based business.
On-page SEO Optimisation: This involves the elements on your website’s pages that directly impact your organic traffic. We scrutinise aspects such as content quality, internal linking, meta descriptions, title tags, and the overall structure of your web pages. On-page optimisation is crucial for enhancing your site’s visibility, and it’s a key focus in our audit process to ensure your website’s success.
Off-page SEO Optimisation: This pertains to factors outside your website that influence its ranking. Our audit examines your backlink profile, identifies any broken links, and assesses your site’s authority. While off-page optimisation can be challenging, developing a robust SEO link-building strategy and connecting with high-ranking sites can significantly improve your position.
Additionally, our off-page audit provides insights into your competitors’ performance, allowing you to understand how your site stacks up against theirs. This competitive analysis is an invaluable component of our SEO audit, offering strategies to enhance your online presence.
Technical SEO: Achieving top rankings on search engines like Google demands a solid technical SEO foundation. Our technical SEO audit scrutinises elements that affect your site’s performance and responsiveness. From the complexities of the backend to the minutiae of code optimisation, we ensure your website runs smoothly and efficiently.
User Experience (UX) Audit: The design and usability of your site are not just about aesthetics; they’re crucial for retaining visitors and converting them into customers. Studies show that users judge a website’s credibility in mere seconds based on its appearance and navigability. Our UX audit evaluates your site’s design, user interface, and overall experience, offering actionable recommendations to enhance engagement and improve your search engine rankings.
By addressing both technical SEO and UX, our comprehensive audit positions your website for success, ensuring it’s not only visible but also appealing and user-friendly.
The substance of your website plays a pivotal role in your SEO success. Beyond keyword integration, the caliber of your content significantly influences your rankings on leading search engines. For certain pages, content quality is the defining factor for their performance.
Our website auditing service enables you to swiftly assess the quality of your content, ensuring it meets the high standards required for optimal SEO impact.
Content quality is especially critical for websites that provide informative material, such as blog posts and guides. Nonetheless, given its crucial contribution to your site’s overall performance, content should be a core component of any digital marketing strategy, regardless of the site’s primary focus.
Site Speed: Ever experienced the frustration of a slow-loading website? Site speed is a critical factor for retaining visitors and converting them into customers. During our SEO audit, we meticulously analyse your site’s loading times, identifying any bottlenecks that could be hindering its performance. Our findings enable your technical team to make the necessary adjustments, ensuring a seamless and responsive experience for your users.
Website Architecture: The structure of your website plays a pivotal role in your SEO rankings. Our audit examines elements such as meta descriptions, internal and external links, and the overall layout of your site to determine their impact on your visibility. Tools like SEMrush may be employed to provide a comprehensive analysis of your website’s architecture, offering insights into how it can be optimised for better rankings.
In a digital landscape with over 1.7 billion websites, standing out from the competition is crucial. Our website audit includes a comprehensive competitor research analysis, equipping you with the insights needed to surpass your rivals.
Understanding the areas where your competitors excel allows you to refine your SEO strategy and focus your efforts more effectively. This targeted approach ensures that your website gains the upper hand, appearing prominently to potential customers and securing a leading position in your industry.
SEO Tools for Perth Businesses
We understand the importance of monitoring and enhancing your website’s SEO performance. Our suite of SEO tools is designed to provide comprehensive insights and actionable recommendations for businesses in Perth, Australia. Here are some of the tools we utilise:
Ahrefs
A powerful SEO audit tool, Ahrefs offers a free version that allows you to analyse your website’s link profile, keyword rankings, and overall SEO health. It’s an essential tool for understanding how your website is performing in search engines and identifying areas for improvement.
SEMrush
SEMrush is another all-in-one SEO tool that we recommend for Perth businesses. While the free version offers limited access, it still provides valuable insights into your website’s SEO performance, including keyword analysis and competitor research. With SEMrush, you can gain a better understanding of your online presence and how to optimise it for better visibility.
Trusted Technology Partners and Industry Certifications
Why Choose Digital West for Your SEO Audit in Perth?
We are a dedicated team of over 20 digital experts with a track record of delivering actionable recommendations that enhance search engine visibility, drive traffic, and boost conversions for our clients in Perth and beyond.
Our team is committed to staying at the forefront of SEO best practices. We achieve this through ongoing training, attending industry conferences, and continuous learning. Our audits are up-to-date with the latest strategies and reflect any changes in search engine evaluation criteria.
We have access to state-of-the-art SEO tools and technologies that enable us to provide top-tier SEO audits. From keyword research and analysis tools to website crawling and auditing software and analytics platforms, we identify every opportunity for your website's improvement.
Our approach goes beyond simply pinpointing areas for improvement. We provide clear, data-driven recommendations and prioritise them to ensure you can focus on the most impactful changes first.
We take the time to understand your business, industry, target audience, and competitive landscape in Perth. The result is a series of customised audits that deliver relevant, actionable, and effective insights and recommendations to achieve your SEO goals.
OUR SEO TESTIMONIALS
What Our Clients Say About Our SEO Services
INDUSTRIES WE SERVE
At Digital West, We Offer Customised SEO Solutions For Your Business.
With a diverse portfolio of over 1000+ clients spanning more than 250 industries, Digital West is dedicated to boosting the online presence of businesses across various sectors. Below are some of the industries we proudly serve:
Platforms We Specialise In
Maximising Your SEO Success with Leading Industry Platforms
SEO Audit Frequently Asked Questions
Get the answers you need. Below are some common questions our clients ask about SEO audits. If your question isn’t listed here, or you need more details, feel free to contact us to chat with our team.
An SEO audit is a thorough examination of your website's current status, focusing on aspects such as:
- Architecture
- Content Management System
- Page Titles
- Meta Descriptions
- URL Structure
- Coding Issues
It's usually the initial step in revamping your digital marketing strategy, but regular audits are crucial to stay updated with Google's evolving search algorithms and your website's performance.
Enhancing User Experience (UX): Improving the overall design and functionality of your website to provide a seamless and enjoyable experience for visitors.
Complying with Google's Content Guidelines: Adhering to Google's guidelines for high-quality and helpful content that addresses users' needs and queries effectively.
Adding Relevant Content: Continuously updating and expanding your website with pertinent and valuable information that meets the demands of your target audience.
Boosting Website Loading Speed: Optimizing your site's performance to ensure fast loading times, which can positively impact user satisfaction and search engine rankings.
Securing High-Quality Backlinks: Earning mentions and links from reputable external websites, such as news outlets or social media platforms, to establish credibility and authority in your niche.
Implementing a People-First Content Strategy: Developing a robust content marketing plan centered around creating content that resonates with your audience's interests, needs, and preferences.
A website SEO analysis is the process of evaluating a website's performance in terms of Search Engine Optimisation (SEO), User Experience (UX), Conversion Rate Optimisation (CRO), page load speed, and traffic. This analysis is crucial as it directly impacts your website's search performance and the overall user experience, which in turn affects your business's success.
An SEO audit is a thorough examination of your website's technical framework and content strategy. It identifies areas that could be hindering your site's ability to rank well in search engine results. By addressing the findings from an SEO audit, you can expect enhancements in your site's search engine rankings, an increase in organic traffic, an improved user experience, and higher conversion rates.
Conducting an SEO audit can be complex, and methods vary among digital marketing agencies. We start by collecting all your website data and identifying strengths and issues that affect your Google ranking, like incorrect URL structures, broken links, slow site speed, and low-quality content.
We then provide recommendations for enhancing your technical SEO and assist you in implementing these changes, such as adding structured data or creating an XML sitemap.
The duration of an SEO audit depends on your website's size, complexity, and the number of issues it has. Typically, it takes us about 6 hours to complete an audit for our clients, but larger websites may require more time.
An SEO audit can uncover a variety of issues that might be affecting your site's performance, including:
- Technical SEO problems like broken links, duplicate content, missing meta descriptions, slow loading speeds, or crawl errors.
- On-page optimisation issues such as inadequate keyword usage, insufficient content, missing header tags, or suboptimal URL structure.
- Content quality concerns include low-quality or repetitive content, outdated material, or content that fails to engage users.
- Backlink profile weaknesses, such as a lack of backlinks, poor-quality or spammy backlinks, or an uneven distribution of anchor text.
- Mobile usability issues like poor responsiveness on mobile devices, slow mobile loading speeds, or other mobile user experience problems.
- Local SEO challenges, including incomplete or inconsistent business listings, negative reviews, or a shortage of quality on-site content.
Analysing competitor websites helps you understand how your competition is performing online. It provides insights into effective tactics in your industry and identifies areas where you can improve to gain a competitive edge. Additionally, it helps you set benchmark figures to aim for in your online performance.
Your website might need an SEO audit if you notice:
- Lower search engine rankings: If your site isn't performing well in search engine results for relevant keywords, an SEO audit can help identify and address the underlying issues.
- Reduced website traffic: An audit can pinpoint factors contributing to a decline in traffic and provide improvement solutions.
- Subpar user experience: Issues like difficult navigation, slow load times, or lack of mobile-friendliness can hurt your site's usability and rankings. An SEO audit can identify these technical problems and suggest fixes.
- Upcoming website redesign or migration: If you're planning a redesign or moving to a new content management system (CMS), an SEO audit can ensure your new site is optimised for search engines from the start.
Recent changes in search engine algorithms: After algorithm updates, it's wise to conduct an SEO audit to ensure your site remains compliant with the latest guidelines and best practices.
To maintain high rankings on Google and other search engines, we recommend conducting an in-depth SEO audit at least once or twice a year.
Making an SEO analysis report involves evaluating the content of your website, including words, phrases, and entities, in both existing and new content. This process helps identify areas for improvement and optimisation opportunities that can enhance your website's organic search rankings.
We employ a range of tools for SEO audits, including:
Google Analytics: For analysing website traffic and user behavior.
Google Search Console: To monitor website performance and track search engine rankings.
SEMrush: For keyword research, ranking tracking, and website traffic analysis.
Screaming Frog: To crawl websites and analyse technical SEO issues.
GTmetrix or Google PageSpeed Insights: For assessing website speed and performance.
While these tools are valuable, they are most effective when used by skilled SEO professionals who can interpret the data and provide strategic recommendations.
The cost of an SEO audit varies based on your website's size and the elements that need investigation. We offer a free, no-obligation SEO audit for businesses in Perth. For more information, please get in touch.
Yes, an SEO audit can be conducted on any type of website, regardless of its industry or the content management system (CMS) it uses. However, the specific approach and focus may vary depending on the website's nature. For example, an e-commerce site might need a deeper analysis of product pages, while a blog might require a focus on content optimisation. Larger and more complex websites may need more time and resources for a comprehensive audit. An experienced SEO audit agency should be able to conduct an effective audit on any website, given the right expertise and tools.
We provide obligation-free SEO audits to assist Australian business owners in identifying any SEO issues, whether related to content or technical aspects of their website. Contact us today for more details.