Technical SEO Services Consultant
Technical SEO
Maximise the Full Potential of Your Online Presence with Digital West’s Premier Technical SEO Services in Perth. Our expert team is dedicated to refining your website’s technical foundation, ensuring it’s primed for search engine success and stands out in the competitive digital landscape. By leveraging our cutting-edge strategies, deep technical expertise, and commitment to enhancing your website’s infrastructure, we’ll transform your website into a powerful tool that drives traffic, engages visitors, and boosts your rankings. Partner with us at Digital West to revolutionise your website’s performance and watch your online visibility soar to new heights.
What Is Technical SEO?
In today’s competitive online environment in Perth, Australia, making your mark is essential. Technical SEO is the tool you need to unlock the full potential of your website. It focuses on optimising the structure of your site to meet the constantly changing criteria of search engines, ensuring they can effortlessly crawl and index your pages.
At Digital West, we understand that the foundation of a successful online presence is a website that’s visually appealing and technically sound. Our SEO specialists delve into the intricacies of your site, from its structure to the code that powers it, ensuring it delivers a seamless user experience.
But technical SEO is just one piece of the puzzle. To truly thrive online, you need a holistic digital content marketing strategy incorporating effective SEO practices. This includes optimising your content and images to resonate with search engines and your audience.
Consistency
The digital world is dynamic, but one thing remains constant: the importance of consistency. A steadfast SEO strategy can elevate your website’s visibility, making it easier for potential customers in Perth to find you. High search engine rankings drive traffic, and when coupled with a stellar user experience, they can significantly boost your conversion rates.
Key factors such as your site’s loading speed, mobile-friendliness, and the relevance of your content play a crucial role in your online success. That’s where the expertise of a technical SEO consultant comes in. They can conduct a comprehensive SEO audit to identify areas for improvement and ensure your website is free from technical errors that could hinder its performance.
Mobile-First and Responsive Design
In today’s mobile-dominated world, having a website that excels on mobile devices is crucial. Our expert designers and developers at Digital West are here to help you craft or refine your website for an outstanding mobile experience. Stay ahead in Perth’s competitive market by captivating your mobile audience.
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Optimising Metadata and HTML Tags
Metadata is the backbone of your website’s visibility to search engines. At Digital West, we meticulously update your metadata page by page, ensuring your website is categorised and ranked effectively. This attention to detail can lead to impressive results in search engine rankings!
Grab attention with compelling title tags that make users eager to click and explore your content.
Command the spotlight with powerful H1 tags, highlighting your main content and drawing in your audience.
Organise your content with H2 tags, providing a clear structure and making your content more engaging and easy to follow.
Add depth to your content with H3 tags, enhancing the flow and keeping readers interested.
Fine-tune your content with H4 tags, adding precision to your sub-subheadings and enriching the reader's experience.
Attract search engines with enticing meta tags, making your content irresistible to crawl and index.
Enhance accessibility and search engine understanding with descriptive alt text for images, ensuring everyone can enjoy your visual content.
Craft captivating meta descriptions that act as mini teasers for your content, enticing users to click and dive deeper into your website.
Broken Link Removal
Broken links can harm your website’s performance and user experience. Our technical SEO experts at Digital West will conduct a thorough audit to eliminate broken links, ensuring smooth navigation and safeguarding your website from search engine penalties.
Crawl Error Reporting
Ensure your target audience in Perth can find you by enabling search engines to index your pages accurately. We review crawl error reports and create sitemaps to guide search engines in discovering and indexing your website’s URLs effectively.
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Understanding How Search Engines Rank Websites
To grasp the significance of technical SEO, it’s crucial to comprehend how search engines like Google rank websites. This knowledge is the foundation for recognising the importance of a technical SEO audit and enhancing your SEO performance.
Crawling
Crawling is the process where search engines deploy bots to navigate through your website's code and content. The goal is to assess the site's relevance and user experience, ensuring it adheres to technical standards and content quality. These bots evaluate your site's structure, coding practices, and SEO strategies. Any issues detected during crawling can affect your website's indexing and, consequently, its visibility in organic search results.
Indexing
After a thorough crawl, search engines decide whether to index your website in their database. Being indexed means your site is more likely to appear in the search engine results pages (SERPs) when users search for relevant queries.
Ranking
The ultimate goal of indexing is to provide users with the most relevant and valuable information for their search queries. If your website is well-indexed, it stands a better chance of appearing at the top of the SERPs. However, if search engine bots encounter multiple errors on your site, you risk being penalised with a lower ranking or even being excluded from the search results altogether.
SEARCH ENGINE OPTIMISATION SERVICES LIST
Tailored SEO services for your success journey ahead.
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Dominate local search results with our specialised local SEO strategies.
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Expand your reach globally with our international SEO services.
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Optimise your website for mobile search with our mobile SEO expertise.
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Get expert advice and strategies with our professional SEO consulting services.
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Improve your website’s performance with our technical SEO services.
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Enhance your site’s authority with our effective link-building strategies.
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Gain high-quality backlinks with our guest post link-building services.
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Drive growth for large-scale businesses with our enterprise SEO solutions.
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Recover from Google penalties with our specialised removal services.
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Boost your online store’s visibility and sales with our eCommerce SEO services.
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Optimise your Shopify store for search engines with our specialised SEO services.
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Improve your Magento store’s search rankings with our expert SEO services.
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Enhance your WordPress site’s SEO with our tailored optimisation strategies.
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Boost your BigCommerce store’s visibility with our comprehensive SEO services.
How Technical SEO Enhances Your Website's Performance
At Digital West, we recognise technical SEO’s critical role in ensuring your website meets all technical standards. Our technical SEO experts will conduct a comprehensive SEO audit to identify areas for improvement in your website’s technical aspects.
When our specialists delve into your site, they consider crucial elements such as coding and XML sitemaps to evaluate your Google rankings. Through this audit, we pinpoint opportunities to enhance your search engine optimisation and overall digital strategy.
Key Components of Technical SEO:
- Page Speed Optimisation
A sluggish website can lead to lost opportunities in today’s fast-paced digital world. At Digital West, we understand the importance of quick load times for enhancing user experience and retaining visitors. Our experts will streamline your website’s performance by refining code, implementing advanced caching techniques, and more, ensuring your site keeps pace with the demands of modern users.
With the rise of mobile browsing, having a website that adapts seamlessly to various devices is no longer optional. Digital West specialises in optimising websites for mobile users, ensuring that your site delivers a flawless experience on all screen sizes. This enhances user satisfaction and bolsters your site’s standing in search engine results.
- Crawlability and Indexability Enhancement
For your website to attract organic traffic, it must be easily navigable by search engine bots. Our team at Digital West focuses on enhancing your site’s crawlability and indexability. We tackle common obstacles, such as broken links and improper redirects, and fine-tune your metadata to ensure maximum visibility in search engine results.
- HTTPS Migration
In the digital realm, security is paramount. Transitioning to HTTPS is a crucial step in safeguarding your website and building trust with your visitors. Digital West provides comprehensive HTTPS migration services, ensuring that your site meets the highest security standards and enjoys a favourable position in search engine rankings.
- Website Architecture
The structure of your site is a foundational element of technical SEO. A well-organised site architecture represented through an XML sitemap provides a clear overview of your site’s layout. For e-commerce sites with numerous product pages, a streamlined structure is vital for efficient crawling by Google. By ensuring a user-friendly experience with easy navigation, you not only please your visitors but also improve your chances of higher search engine rankings.
- HTML
The HTML code forms the skeleton of your website, encompassing headings, body content, meta-tags, image alt tags, and internal linking. Search engines crawl your site’s HTML to assess the relevance of your content to user queries. Properly structured and relevant HTML enhances your site’s visibility in search engine results, driving organic traffic.
- CSS
The CSS code dictates your website’s visual appearance, including colours, fonts, and layout. CSS streamlines your site’s code by separating style elements from HTML, potentially reducing load times. However, an SEO-friendly CSS structure is crucial to avoid penalties. Our technical SEO team ensures your CSS is optimised for both aesthetics and performance.
- JavaScript
JavaScript adds interactive and dynamic features to your website. However, it’s a complex element that requires precise coding to ensure search engines can properly interpret your content. Our experts ensure that your JavaScript is implemented correctly, enhancing user experience without compromising your SEO.
- Technical SEO Maintenance
Maintaining the technical health of your website is vital for sustained online success. Our Technical SEO team at Digital West is dedicated to regular monitoring and updating of your website, ensuring it remains optimised, secure, and aligned with the latest SEO best practices.
We Use the Best SEO Audit Tools
At Digital West, we understand the importance of a comprehensive SEO audit to enhance your website’s visibility and performance. That’s why we employ a suite of top-notch SEO audit tools to ensure your website is fully optimised for search engines. Our arsenal includes:
- Screaming Frog SEO Spider
- Ahrefs
- SERP Simulator
- Integrity
- MozBar
- Google Analytics
- Google Search Console
- Google PageSpeed Insights
- Google’s Structured Data Testing Tool
- Copyscape
- SEMrush
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Technical SEO Services
Craft Strategic SEO Plans for Successful Online Visibility
Technical SEO Audit
Identify and resolve technical SEO issues on your website with our thorough technical SEO audit. We examine crucial aspects such as mobile performance, internal linking, page speed, XML sitemap, indexation, crawl errors, robots.txt, and site structure. Our analysis leads to tailored short- and long-term solutions to enhance your site's user experience and boost your Google rankings.
Competitor Analysis
Gain insights into your competitors' optimisation strategies and uncover opportunities for conversion. Our technical SEO experts assess their keyword performance, search engine rankings, social media activity, and technical and backlink profiles. This information helps us devise strategies that give you a competitive edge in your niche market.
Meta Data Analysis
Boost your online visibility and attract more traffic with well-crafted meta tags. We specialise in technical SEO for WordPress, analysing and optimising your meta descriptions, title tags, meta keywords, alt attributes, and robot tags to ensure your metadata is effectively used and doesn't negatively impact your SEO performance.
Image Optimisation
Optimise your images to enhance site performance and retain visitors. Our technical SEO for eCommerce includes:
Selecting the appropriate file format.
Optimising alt attributes.
Reducing image file sizes.
Using image sitemaps.
Leveraging image optimisation plugins to decrease site load times and attract more customers.
Speed Optimisation
Improve your site's speed as it impacts both your ranking and user experience. Our technical SEO specialists compress files, streamline code, minimise redirects, leverage browser caching, use content distribution networks (CDNs), and enhance server response times to ensure a faster, smoother site.
Structured Data Markup
Enhance your content's visibility to search engines with structured data markup. We identify key page elements, tag data, generate HTML, and add schema markup to your pages. Our team uses Google's Structured Data Testing Tool to verify your markup and identify any issues.
Keyword Research
Form the foundation of your digital marketing strategy with keyword research. We analyse industry trends and consumer behaviour to ensure your website uses relevant keywords. Our SEO specialists conduct technical SEO audits to determine your keyword rankings and optimise your pages with high-performing search terms.
Backlink Analysis
Understand your website's authority and search ranking potential with a backlink analysis. We ensure you acquire links from reputable and authoritative websites, using various data sources to evaluate your referring domains, assess their authority, and gauge the social share impact of the linking pages.
Penalty Recovery
Recover from Google penalties caused by algorithm changes or black-hat SEO tactics. Our SEO experts use Google Search Console to identify the type of penalty affecting your site, review your backlink strategies, and rectify variations in original web pages and content crawled by Google. We also verify that all redirects function correctly.
Website Migration
Ensure a seamless transition during website migration to avoid losing valuable traffic. Our SEO-friendly website migration includes benchmarking analytics performance, mapping changed URLs from the old site to the new domain, updating internal links, eliminating duplicate content, managing 404 pages, and monitoring traffic and rankings.
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A Technical SEO Company That Delivers Results
Enhance Your Website’s Performance and Increase Organic Traffic
Whether using WordPress or another CMS, technical SEO is essential for online success. Implementing the right technical optimisation strategy allows you to identify website issues, take prompt action to resolve them, and ensure all SEO elements function effectively.
Utilise our SEO services to gain a competitive edge and achieve sustainable long-term growth. When you partner with Digital West, a leading technical SEO agency in Perth, Australia, you can expect:
Comprehensive Website Audits
Your website's performance is influenced by various factors working together. At Digital West, we conduct in-depth site audits covering technical SEO, paid campaigns, conversion rate optimisation (CRO), backlink profiles, analytics, and competition. This data-driven approach informs our business decisions and strategies.
Expert Technical SEO Specialists
Digital West is a distinguished technical SEO agency in Perth, Australia. Our team of Google-certified SEO specialists manages your project from start to finish, implementing data-driven technical SEO recommendations and staying abreast of industry trends to ensure our services yield results.
Full-Service SEO Solutions
Secure your website's future and achieve higher conversion rates with SEO solutions tailored to your brand. We offer technical SEO services for eCommerce, Shopify, franchises, Amazon, and local businesses. Our team eliminates factors slowing down your website, optimises your page content, and humanises your brand to appeal to search engines and online users.
Analytics and Reporting
Monitor your SEO campaign's performance and keep track of all online activities. We use analytics to derive actionable insights and achieve your desired outcomes. Regular consultations, email updates, and monthly reports inform you about your marketing strengths, weaknesses, and opportunities.
Goal-Oriented Web Strategies
Our initial consultation assesses your current campaign status, marketing objectives, and expectations. This ensures that our technical SEO tactics align with your goals. We also employ multiple distribution methods to boost your site's leads and traffic.
Proven Track Record
Digital West has partnered with numerous businesses in Perth, Australia, to enhance their digital presence. Through thorough SEO technical audits and the implementation of effective SEO strategies, we've resolved recurring site issues and improved online performance. Hear directly from our clients about the quality of our technical SEO services.
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At Digital West, We Offer Customised SEO Solutions For Your Business.
With a diverse portfolio of over 1000+ clients spanning more than 250 industries, Digital West is dedicated to boosting the online presence of businesses across various sectors. Below are some of the industries we proudly serve:
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Have a Question About Technical SEO?
Technical SEO is the practice of enhancing a website's technical aspects to boost its visibility and performance on search engines. It includes optimising the site's architecture, coding, and server settings to improve crawlability, indexability, and, ultimately, the user experience.
Absolutely! An SEO audit is a crucial step in identifying both minor and major issues that could be preventing your website from achieving top rankings on Google. Addressing these issues can significantly improve your online visibility, leading to increased sales and revenue that you might need to catch up on.
SEO can be broadly classified into three primary categories: technical SEO, on-site SEO, and off-site SEO. Technical SEO focuses on optimising the structure and coding of your website, ensuring it is easily crawlable and indexable by search engines. On-site SEO revolves around optimising the content on your website, including keywords, meta tags, and content quality. Off-site SEO involves external factors that influence your website's SEO, such as backlinks from other websites and social media presence.
Technical SEO encompasses various components, such as optimising website speed, ensuring mobile responsiveness, enhancing crawlability and indexability, implementing structured data markup, creating XML sitemaps, managing canonicalisation, refining URL structure, securing SSL certificates, and optimising server settings. Additionally, it involves addressing issues like broken links, duplicate content, and 404 errors.
Technical SEO is vital for a website's success as it forms the foundation of your site's structure and accessibility. If your technical SEO is lacking, search engines may be able to index your site, resulting in better visibility and a reduced ability to reach your target audience.
Yes, investing in professional technical SEO services is advisable, as conducting a technical SEO audit requires a deep understanding of coding languages and best practices. Partnering with a reputable technical SEO agency ensures that your website is optimised for high search engine rankings and visibility.
As a website owner, it's beneficial to be familiar with technical SEO tools like Google Search Console. This platform offers a suite of tools to monitor your site's SEO health and provides insights into how you can improve your search engine rankings.
Our comprehensive technical SEO services are designed to optimise every aspect of your website thoroughly. Our goal is to enhance your search engine rankings and drive increased traffic to your business. Contact us today to learn more about how our technical SEO services can benefit your online presence.
To enhance your technical SEO, consider the following strategies:
- Reduce server response time.
- Compress images for faster loading.
- Utilise browser caching to improve speed.
- Make your website mobile-friendly.
- Optimise robots.txt files for better crawling.
- Create and optimise XML sitemaps for easier indexing.
- Incorporate internal linking to strengthen site structure.
- Implement structured data markup for richer search results.
Remember to regularly monitor your website and address any technical issues, such as broken links, duplicate content, and crawl errors, to maintain optimal performance.
Technical SEO is essential for enhancing your website's search engine visibility and performance. It ensures that search engines can effectively crawl and index your content, leading to improved rankings and increased organic traffic. Technical optimisation focuses on user experience by providing faster page loading times, mobile-friendliness, and seamless navigation. It also aids in efficient indexation, reducing duplicate content issues and helping search engines understand your site's structure. By optimising key ranking factors, your website gains a competitive edge. Staying updated with algorithm changes ensures long-term success. Furthermore, technical SEO addresses security concerns, protecting both data and user trust. Embracing technical SEO is a crucial step in achieving online prominence and maximising the impact of your digital marketing efforts.
At Digital West, we specialise in crafting comprehensive SEO strategies that can significantly boost your website's search engine rankings. While we cannot guarantee instant placement on Google's front page, our team of experienced SEO professionals utilises industry best practices, technical optimisation, and content strategies to enhance your online visibility. Our focus is on driving organic traffic and increasing your website's authority, working tirelessly to improve rankings and performance. This dedicated effort brings you closer to your goal of achieving a prominent position on search engine results pages.
The duration for noticeable SEO results can vary based on several factors. At Digital West, we implement tailored SEO strategies that align with your specific objectives. While some improvements may be visible within a few weeks, achieving substantial and sustainable results typically requires a few months of consistent effort. Factors such as industry competitiveness, the current state of your website, the extent of optimisation needed, and search engine responses to implemented changes all influence the timeframe. Our dedicated team is committed to delivering long-term, impactful results for your business.
At Digital West, we offer a variety of technical SEO services, each with different levels of complexity and scope. The cost of technical SEO is influenced by factors such as your website's size, the required level of optimisation, and your specific business goals. Our team of experts will evaluate your website's needs and provide customised solutions to enhance its search engine visibility and performance. We are committed to delivering effective technical SEO services that are tailored to fit your budget and objectives.
At Digital West, our keyword research process involves a thorough analysis of your industry, target audience, and competition. We utilise a combination of tools and data-driven insights to identify high-traffic and relevant keywords that align with your business goals. Our team of SEO experts also considers user intent and search trends to select keywords that have the potential to drive quality traffic and conversions. By choosing the right mix of short-tail and long-tail keywords, we ensure your website ranks for terms that attract the most valuable visitors, thereby boosting your online presence and business growth.
Our SEO audits range from basic to comprehensive, depending on your needs. Key areas we assess include:
- Indexation and crawlability
- Crawl budget analysis
- Site structure analysis
- URL structure
- Page loading speed
- Duplication issues
- Mobile SEO
- Image SEO
- Website sitemap
- Robots.txt review
- Schema tags
- Meta data analysis
- Keyword research review
- Keyword density
Typically, it takes about 3 to 6 months to observe the effects of implementing the recommendations from an SEO audit. SEO results require patience, as Google needs time to process and reflect the changes in its search results. Rest assured, our SEO experts will guide you through every step of the journey!